Mountain Man Brewing Company Case Study
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Mountain Man Brewing Company is a family owned business was founded by Guntar Pragngel in 1925. They produce brewing bitter-tasting beer named Mountain Man Lager as known as West Virginia’s beer. It is popular in blue –collar workers. However, Mountain Man Brewing Company is facing declining sales of 2% per year and the company still relies on the revenues by selling the single product. Therefore, Chris Prangel the son of the retired owner and president of MMBC Oscar Prangel thinking maybe this is a good time to produce a new product Mountain Man Light for younger people. In the fact, MMBC is also facing the pressure of competing with local, regional and national brewers and their brand awareness. Form the case we find out that MMBC is currently