Pagnan, Lero, and MacDermid Wadsworth (2011) conducted a study in which they examined the costs and benefits of off-shifting in dual-earner couples living in Canada. It is estimated that approximately half of dual-earner couples in Canada have one non-standard work schedule (Pagnan et al., 2011). Many families do not have a choice in having a non-standard work schedule because of job requirements. However, to balance work and family responsibilities, some dual-earner couples choose an off-shifting
Introduction Throughout the history, the role of women has been built around motherhood. According to Shurko (2012), reproductive body of women is seen in terms of “compulsory motherhood” (p. 78), which determines the only possible way of life of women and her body. It means that women should strive to fulfill their reproductive function that includes not only giving the birth for a child but also having responsibility in upbringing him/her and taking care of a family. Moreover, the desire for having
1) How should Kraft Canada make the brand messaging of Kraft Singles compelling to Canadian millennial moms? (In your response to this question, be sure to look at the marketing strategies and concepts from Chapters 2-5.) The millennial are between the age groups of 18 and 32 years. The population of millennial mom was more compared to baby boomers and the generation Xers. They are much more educated and have knowledge in using the web. Canadian Millennial moms pay more attention to
from Dalhousie University in Halifax, Canada and MPhil from Delhi University. She taught at Miranda College, New Delhi for over three decades and then took a sabbatical inorder to spend more time in writing. Her first novel Difficult Daughters published in 1998 won the Commonwealth Prize for the best first book in 1999. Her other novels are A Married Woman (2003), Home (2006), The Immigrant (2008) and Custody (2011). She also edited Shaping the World: Women Writers on Themselves, a work that documents
The unique power of a woman lies in her ability to conceive and give birth and this has been described as the most blissful event in her life. The Glory of Motherhood has been celebrated by all women since human life began on this earth with exceptions being a rarity. However this study talks about the ?not-so-talked? aspect of Motherhood, the pain, the fear, the stress, the nightmares,