Medical Tourism In India

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SUMMER INTERNSHIP REPORT SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF UNDER GRADUATE DEGREE IN BUSINESS ADMINISTRATION MEDICAL TOURISM &INTERNATIONAL MARKETING in APOLLO HOSPITALS SUBMITTED BY: Name- Divyanu Gupta BBA (2012-2015) Roll No. : C-30 FACULTY GUIDE: Ms. Geetika Jain NAME: Divyanu Gupta DESIGNATION:ASSISTANT PROFESSOR ENROLLMENT NUMBER: A3906412157 COURSE &BATCH: BBA (2012-15) AMITY SCHOOL OF BUSINESS, NOIDA AMITY UNIVERSITY – UTTAR PRADESH EXECUTIVE SUMMARY Medical tourism in India is a quickly growing opportunity for people to recuperate themselves as well as discover the rich heritage of India.…show more content…
The most popular treatments sought in India by medical tourists are alternative medicine, bone-marrow transplant, cardiac by-pass, eye surgery and hip replacement. India is known for heart surgery, organ transplant, hip resurfacing and other areas. OBJECTIVES During the internship, the main objective was to learn the procedure of handling foreign patients and to understand how to penetrate the international market. The main objectives behind this study are stated as below: • To get an overview of the company, its working and the services provided by it. • To apply the concepts learnt in the class under real situations. • To get to know the techniques used by the company to attract foreign patients. • To learn the marketing strategies used by a hospital. RESEARCH METHODOLOGY Type of Research: My report is based on secondary research. The data was collected from the past records of hospital and a sales force software which had all the information about the international patients, their country, the disease they were suffering from etc. Technique: Company Valuation of P Ltd for the purpose of acquisition has been done using various valuation techniques which include the…show more content…
To penetrate into a new market any hospital first approaches the embassy of that country. They give them their MOA to the embassy. If the embassy finds it useful, they inform the hospital about embassy’s basic requirements. The hospital gives them all the required documents and then a contract is signed between the hospital and the embassy. After signing a contract with the embassy the embassy keeps referring hospital patients from government hospital. The hospital then approaches private hospital in that country. After that hospital organizes camp, to aware citizens of that country about services that hospital provides. To maintain the flow of patients, hospital coordinates with the embassies and approaches various private organizations that need medical help. They even tie up with various corporate organizations and then the organization bears treatment cost of their employees. When the organizations and the citizens get aware of your brand and services then it becomes easy for the hospital to compete with other hospitals and promote itself

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