Lucky Cement Marketing Strategy

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Intrduction: Lucky Cement Limited (LCL) is one of the largest producers and leading exporters of quality cement in Pakistan, with a production capacity of (7.75 million) tons per annum. The company is listed on Karachi, Islamabad,lahore and London Stock Exchanges. Certificate: Lucky Cement is an ISO 9001:2008 and 14001:2004 certified company and also possesses many other international certifications including Bureau of Indian Standards, kenya Bureau of Standard , Standards Organization of Nigeria, Sri Lankan Standards institute and South African Bureau of Standards.…show more content…
1. Holding and growing local dominance. 2.Increasingourshareintheinternationalmarket. 3.Efficiency(intermsofcost,energyandresourceutilization). 4.HR Excellence. CORE BRANDS . 1). LUCKY CEMENT( Regular): lucky cement is our ordinaty portland cement brand and sells in the north region markets in pk. 2).Lucky star. Lucky star is our brand which sell in south region in pk. 3). lucky Gold . lucky Gold is our brand which was introduced for the Faisalabad market . 4). Lucky block cement. Lucky block cement is developed specially for block marketers with quick setting time lucky block cement is our opc brandwhich selsprimarily in the karachi market. Things in an annual

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