Lenovo Marketing History

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Lenovo is one of the world’s leading personal technology companies, mobile internet device and producing innovative PCs. A global fortune 500 company, Lenovo is the world’s largest PC vendor and third largest smartphone company. Lenovo is one of the largest manufacturers of electronic items like personal computer, mobile phones, tablet computers, workstation, servers and electronic storage. The Lenovo brand came into existence only in 2004, the company has a much longer history. The company was incorporated in Hong Kong in 1988 and would grow to be the largest PC Company in China. Legend Holding changed its name to Lenovo in 2004 and in 2005, acquired the former Personal Computer Division of IBM, the company that invented the PC industry in…show more content…
Lenovo remains committed to innovation across their entire device portfolio and will continue to leverage into the history of technological breakthroughs into new product categories that drive future growth. Innovation is how Lenovo achieves competitive differentiation and drives new market opportunities such as mobile internet, digital home and could computing. COMPANY HISTORY OF LENOVO 1981 – IBM PCD introduces its first personal computer, the IBM PC. 1984 – IBM PCD introduces its first portable computer, the IBM Portable PC, weighing thirty pound. With an initial capital outlay of only RMB200,000, (US$25,000) Lenovo's founding chairman Liu Chuanzhi, together with 10 like-minded colleagues, launches the New Technology Developer Inc. (the predecessor of the Legend Group) funded by the Chinese Academy of Sciences. 1986 – IBM PCD introduces its first laptop computer, the PC Convertible, weighing 12 pounds. 1987 – IBM PCD announces the personal system and personal computer. 1988 – Legend’s Chinese character card received the highest National Science Technology Progress Award in China and Legend Hong Kong is…show more content…
In 2011 until 2014 Lenovo is the second largest place in the worlds by survey reviews but in 2015 Lenovo fall in market which is sixth place. Lenovo has been going through a rough patch. The brand’s consumer laptops were preloaded with adware that left users open to security attacks, although the company has since apologized and removed the offending software. But that’s not the only issue. In our undercover testing, Lenovo’s tech support was subpar. Plus, the review ratings haven’t been as strong as in years past, and the quality of the company’s keyboards and touchpads has been mixed. All that added up to Lenovo falling from an excellent second place last year to sixth in this year’s Best and Worst Brands survey. Lenovo’s lineup offers a good mix of value and selection, and it generally offers high-quality business notebooks, but that wasn’t enough to avoid a middling overall score. SCORE OF LENOVO IN 2015 Best and worst laptop brands in 2015 is Lenovo was fell to sixth place from the place second. The reason Lenovo fell in market are tech support and

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