Law Of Few Analysis

479 Words2 Pages
Based on the novel, the author has stated that there are 3 key aspects that affected a certain trend to become popular which included The Law of the Few, the Stickiness Factor, and the Power of Context. The Law of Few is mostly about the power of word of mouth in passing the messages from one to others and the function of connectors, mavens and salesmen. Connectors are people that are good in socializing which made them have a lot of friends and connections. Maven are the experts in certain areas that always willing to help to solve any problems. Their messages are always considered as trustworthy. Salesmen are often good at smooth-talking and charismatic that persuade people to carry the message to others. Next, the Stickiness Factor means the way of advertising the messages to the public and the richness of the content. Then, The Power of Content means the…show more content…
The comparison between the effect of messages that spread by Paul Revere and William Dawes, while Revere managed to spread it like a wildfire and Dawes was failed to do so. Maybe Revere is capable to connect with people easily and spread the messages and Dawes isn’t that persuasive enough. It has shown the difference between the agents can brought different effect to the messages. After that, Wunderman managed to make an advertisement become sticky by just adding a tiny golden box around the corner of the order coupon that triggered the viewers to look for the ads. Even it seem like a trivial matter but it still bring out a creative way to advertise that attracted people attention. Then, the power of context can be explained by the broken window theory as people are very sensitive to the surrounding. Replacing the broken window in the areas that have higher crime rates which means it’s a right timing and location to do so as the crime rates around US are so high. As a result, the crime rates has decreased a

More about Law Of Few Analysis

Open Document