Socio-Cultural Analysis Myanmar’s socio-cultural landscape has had an influence and impact on policy making. A wide range of religious and traditional elements motivated aspects of earlier economic policies. Myanmar's traditional culture also holds great potential for economic development by creating favourable conditions for investment in human capital. Myanmar has higher literacy rates than other countries with comparable levels of economic development. The country is also known for high levels
mobile and smartphone devices to appeal to all the age categories (for data transmission and other business related features), all income categories, different family cycles, people of different religions and occupations (NOKIA BLOG). In terms of geography the company is using regional approach to be able to bring their customers all the latest innovations. Unlike Apple, Nokia has a distinct recognition for women as a major target market. Different models of mobile devices appeal to customers with
MARKETING RESEARCH ANALYSIS ON HEINZ FOOD SERVICE CHANNEL Summer internship report submitted in partial fulfilment of the Degree of Master of Business Administration of Thiagarajar School of Management, Madurai By VIGNESH KUMAR R Reg No – 1411110 Under the guidance of Internal Guide : Prof. Dr. S GOSWAMI External Guide : Mr. SUNDARRAJAN, HR HEINZ-MADURAI Thiagarajar School of Management Autonomous (Affiliated