Hawaiian Airlines Case Study

1522 Words7 Pages
Hawaiian Airlines Introduction Throughout the history of the airline industry within the United States, Hawaiian Airlines is one of the few that has survived for over eighty-eight years. Over the course of the airlines life it has evolved from a small airline with a single route to become a staple air carrier that helps to connect our world. In this paper I will discuss the past, present, and future of Hawaiian Airlines. The formation of the company and what significant factors, if any, impacted the growth of the company. Structure of the company overtime will be covered to include the current size of the fleet and routes that the airline flies. Economic segments inside the company will be considered allowing for a view into the financial performance…show more content…
Many of the airlines at the time were receiving subsidies from the federal government to offset the cost of providing air services. Airmail delivery for the United States mail service was typically contracted out to companies who already had the facilities to perform the task. Capturing a government contract was an easy way to increase a company’s revenue, since cargo could also be loaded onto an aircraft that was transporting paying passengers as well. In 1934, Hawaiian Airlines won the first airmail contract to service the Hawaiian Islands. This award allowed the company to expand in order to fulfill both the commercial and federal requirements. By 1938 the company had flown 28,000 passengers with the new Sikorsky S-43 16 passenger airplanes. ("Our History,"…show more content…
As the company introduced the larger Boeing DC-8 to its fleet of carriers in 1984 longer flying times were capable. The DC-8 was equipped with a more resourceful and powerful turbojet engine, allowing the aircraft to reach up to 600 mph at a lower fuel burn rate. ("DC-8," 2018) This decrease in fuel consumption increased flight time capabilities and allowed for Hawaiian Airlines begin transpacific service. As aircraft technology developed the company in efforts to stay up with competitors introduced the DC-10 in the mid 1990’s following along with another Boeing product the 767 and 717 in 2001. As 2009 drew closer the company wanted to celebrate the 80 years of business that it had accomplished with a grand production. Hawaiian Airlines was able to locate the very first Bellanca CH-300 that flow its sightseeing tours back in 1929. The company spared no cost to have the aircraft fully restored and operational on time for the celebration. On November 11, 2009 the Bellanca recreated the company’s inaugural passenger flight from Honolulu to Hilo, with a stop in Maui. (Wagner,

    More about Hawaiian Airlines Case Study

      Open Document