Introduction Korea now is enjoying a golden stage of its tourism development. According to Business Korea, data from the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization (KTO) indicates, "the number of foreign tourists visiting Korea surpassed 10 million in 2012. [It] happened 30 years after the figure exceeded one million for the first time in history in 1978, recording 1.08 million". 2 Especially, the number of tourists has been double-digit growing since 2009. In