Ford Pinto Ethics

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Introduction In relating utilitarian principles to business ethics, the cost-benefit study is most often used. It is a good business decision making tool that should be implemented. Companies will attempt to work out how much something is going to cost them before taking action that should, preferably, result in consequences favorable to everyone. In saying that, a company could make a profit while the consumer benefited from their product. With any luck, products are fit for purpose, safe, and give value for the dollar amount. No business would put fourth effort with a project without evaluating all of the relevant factors first, in addition to not taking other issues or risks into account that might jeopardize the success of the business. Ethical business practice, using utilitarianism, would consider the good and the bad consequences for everyone. This action would affect how everybody is treated as having equal rights, with no bias towards self, and would use it as an unprejudiced way to make a moral decision. If we consider the Ford Pinto case then the main issue was: • The company…show more content…
In such scenarios there is deadly fires and explosion leading to loss of lives. The paper talks about the Utilitarian approach, and show a major shortcoming of this approach. The company followed a Utilitarian approach and did a cost-benefit analysis of the safety improvements and the potential death toll. Even the prototypes failed the 20-mph test (The Ford Pinto). In 1970 Ford crash-tested the Pinto itself and the result was the same: ruptured gas tanks and dangerous leaks. The only Pintos to pass the test had been modified in some way. For example they tested the car with a rubber bladder in the gas tank or a piece of steel between the tank and the rear

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