stars’ names on billboards. Each performance of Bond has been interpreted differently from previous versions in part to keep the franchise relevant to the continually changing societal ideals of masculinity. Though Bond as a character is designed to be a timeless hero written around fundamental traits that Fleming thought every man in his audience base should strive to embody, such as chivalry, charm, and confidence, each reworking of the character has introduced a contemporary tier. There is a world