caused a controversy when stating that this brand only targeted “the cool and good-looking people” fact that has been present not only in their advertisements, employees, but also in the shopping bags, showing the “perfect body” stereotypes for teens. As Abercrombie & Fitch’s main target are the Millennials, the advertisement that will be used for the analysis will be from the 2000’s as many Millennials were in their puberty age making them perfect marketing targets. In Figure 5, there are both male
Why this Kolaveri Di? The soup song became an instant anthem garnering 19 million views on Youtube and 6.5 million Facebook user likes in just 3 weeks of its release. Kolaveri Di is a classic example of viral marketing that created a huge difference in the world of publicity and has opened a new avenue for marketers. WHAT IS VIRAL VIDEO MARKETING? “Viral video marketing” is a word which is thrown around so often but no one really knows what it is. According to the definition in Techopedia a viral