Difference Between Product And Products

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PRODUCT AND SERVICES: LETS START WITH PRODUCTS : PRODUCTS A product is anything that satisfies a want or need. A product can be a good, service or an idea, whose main purpose is to satisfy a particular need. A product are mainly either tangible or intangible. A tangible product is a product which can be perceived by touch. They are usually physical products . For example: table, chair, building etc. An intangible product is a product that cannot be perceived by touch. Example: an insurance policy or maybe the flight service. A third type in this is services. Services are intangible products. It is very important to understand that services will not be uniform and it is subjective. As in it will vary according to who is performing, where…show more content…
It may be on the basis of their quality, utility, or service. Today, a consumer has so many choices. Why should he buy Product X over Product Y ? This is a question that is answered by a differentiated product. For example : there are so many shampoos in the market. What makes dove better than loreal or sunsilk for that matter. So, something that differentiates a product from the other adding to its USP is the differentiated product. The customised product – Customized products are those products where in customer specific requirements are taken into consideration before making the product. This type is usually practised in the industrial product marketing. One of the best example is tailored clothes, which are according to individual customer’s requirements. The augmented product – The augmented product means when the value of the product is increased by the manufacturer after he adds an extra feature to the product. These are products with enhanced value. Customers are usually unaware about it. For example: a mobile manufacturer might augment his product by adding some new feature which would increase the value of the…show more content…
However, there is a distinct difference between them and it is important to establish some working definitions. While a product is something that can be measured and counted, a service usually cannot be. It is less concrete and is the result of the application of skills and expertise towards an identified need. It is very important to understand that services will not be uniform and it is subjective. As in it will vary according to who is performing, where it is performed and on whom/what it is being

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