As time advances, society soon follows. The world is developing, technology is improving and more eco-friendly movements are on the rise. In particular, a company by the name of Terracycle in the waste management sector is taking part in the green revolution. Tarracycle is an international recycling company that differs from many other waste companies to date. This business, instead of recovering typical items that can be reused, finds the non-recyclable wastes which are then converted into other materials and products. Within this essay, several areas will be covered and thoroughly examined. First, this paper will detail the areas of social and cultural issues regarding Tarracycle. The essay will then transition into international marketing…show more content… Proceeding, Terracycle is already located in a variety of countries and continents across the globe. Although the company encompasses a rather large span of business around the world, it is not the only firm within the green revolution. No matter what business sector a corporation is located, competition will almost always be existent. Take Seventh Generation Inc., for instance, which is an eco-friendly product distribution establishment based in Vermont. Seventh Generation generates an assortment of plant-based products that are intended for everyday household uses. Some of these items include dish liquid, laundry detergent, hand wash, surface and toilet bowl cleaner. In addition, this is not a small business by any means. Seventh Generation distributes their products in the EU member states, Mexico, Puerto Rico, Asia, Australia and South Africa to name a few. Although this company differs slightly on their methods compared to Terracycle, it may still cause a threat regarding competition. Terracycle has not ventured into the Asian markets yet allowing Seventh Generation to take a step ahead within that particular area. Nevertheless, Terracycle still dominates a significant portion of the industry. According to Terracycle’s website, the company “works with more than 100 major brands in the U.S. and 22 countries…show more content… There are a variety of different competitive strategies for a corporation including operational effectiveness, cost leadership, differentiation and innovation tactics. Every strategy listed should be taken into account for a business although one particular approach may suit a company better than another. Author’s Michael Czinkota and Ilkka Ronkainen (2006) provide an example of a cost leadership strategy within the phone industry. The authors state that “although Japansese, U.S., and European technical standards differ, mobile manufactures like Motorola and Nokia design their phones to be as similar as possible to hold down manufacturing costs” (Czinkota & Ronkainen, 2006). This strategy clearly saves money for a business but also may present challenge for a firm to earn sustainable