Besides taking care of employees, Costco understands how important customer satisfaction is. Costco shows this by trusting the customer; “trust is always the strongest in relationships where it runs in both directions” (100). 1 Costco wants customers to know and trust they are getting the best quality at the lowest cost. This relationship has been evolving since Costco’s founding, and customers know Costco has a no questions asked return policy. Costco wants customers to experience a “treasure hunt” when shopping. 5 Costco never opens stores in prime real estate and consults with the surrounding community before they ever start to build. “Costco is able to offer lower prices and better values by eliminating virtually all the frills and costs historically associated with conventional wholesalers and retailers, including salespeople, fancy buildings, delivery, billing and accounts receivable. We run a tight operation with extremely low overhead, which enables us to pass on dramatic savings to our members.” Members trust they are getting the most bang for their buck at Costco, and this is proven by Costco’s membership renewal rate, which is over 86% worldwide.…show more content… “Costco Wholesale, long criticized by Wall Street analysts for favoring customers and employees over investors.” 6 Costco stock went public on December 5, 1985 for approximately $1.67 (adjusting for stock splits). The stock is now trading at over $143. How could an investor be disgruntled with growth like this? In 2015, Costco has averaged quarterly growth rate of over 9%, a diluted EPS of $5.22, and recently issued a $1.60 dividend. 7 Costco knows its most valuable asset is its human capital, and they will not let good talent walk out the