forces Costco is ranked as the fourth largest retailer in the nation. All business firms, no matter what their industry may be, have some competition. The two main warehouse club competitors
resources and capabilities to the requirements of the environment in which the firm operates. In other words, it is the foundation for evaluating the internal potential and limitations and the likely opportunities and threats from the external environment. It views all positive and negative factors inside and outside the firm that affect the success. A consistent study of the environment in which the firm operates helps in forecasting/predicting the changing trends and also helps in including them