into capacities of audiences in resisting and contesting dominant discourses which are presented to them. In media analysis, audiences are conceptualized as either passive or active in their consumption of media. Passive in the sense that they take in the messages without resistance or contention, and active, in the sense that they become an agency, in knowingly using their media content as gratification in meeting their social and psychological needs, an agency in become constructionist in that they
concepts now measured in concrete, observable terms. (Riffe, Lacy and Fico, 1998) Quantitative and qualitative content analysis Pictures are used to convey one or more meanings, often in combination with text and, as such, can be subjected to content analysis either by themselves or by looking at the relationships between images and text. (Marsh and White, 2006) Proponents of qualitative text analysis point out factors that have a major bearing on audience interpretation and likely effects, include: •Prevailing
“POLITICAL PERSPECTIVES” IN THE CLASSROOM - RESULTS OF VIDEO ANALYSIS IN HISTORY AND CIVIC EDUCATION Beatrice Buergler and Jan Hodel ABSTRACT: Civic education is not taught as a separate subject at Swiss schools. In this context, it is of great interest to look for specific characteristics of how civic education can be observed as a cross-disciplinary subject in schools through video recordings. The empirical analysis is based on classroom observation in ninth grade classes in various Swiss cantons
address the question, content analysis was used in both quantitative and qualitative approach as well as survey. Kassarjian claimed that through analyzing the historical documents, such as advertisements, would be able to find out the public opinion, consumer value and buyer beliefs. (Kassarjian, 1977) And through analyzing the gender image in print advertisement, it enables the research to examine the symbolic meaning between the communications. In the research, content analysis
Asperger’s in Academia: Critical Analysis of Speech Asperger’s is a form of autistic spectrum disorder that impairs one’s ability to properly process and react to social situations, and it makes communication a trial. In spite of this disadvantage, Alix Generous accepts the challenge to get through to the public in a way that even many non-autistic people couldn’t handle: by giving a speech to a live audience. This makes for particularly fascinating analysis material, and the three Aristotelian
their impact on some studies in psychology. Through this essay, I will discuss the understanding of mind through the theory of mind, Sally-Anne False Belief and lastly the mind-reading difficulties with the example from clinical psychology as such the autism. The word theory of mind, which the purpose is to point out to human mind-reading capabilities. Psychologists are anxious by the use of the worth ‘Theory’ which the theory of mind makes an inference of individual basis of people capability to understand