Post purchase stage is the final stage in the consumer buying decision process. In this stage, consumer accesses whether he or she is satisfied or dissatisfied with the purchase of Xiaomi Mi 4. Consumer will evaluate the adequacy of the product with his original needs whether he or she has made the right choice on buying the product. Consumer will feel either a sense of satisfaction for the product, or on the contrary, a sense of disappointment if the product has fallen far short of expectations
partnerships. Nike’s focus is on, the software side of activity tracking business by running platforms on other wearable devices. Jawbone launched a lifestyle tracker that is screen less and can be worn with other wearables and with a unique look. The Xiaomi brand appeals to price sensitive buyers that needs basic activity tracking needs. Fossil focuses on activity tracking bands as fashion accessories to compete in the