Case Study Of Tesla Motors

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History Tesla motor is named after electrical engineer and physic Nikola Tesla. The Tesla Roadster uses an active motor descended directly from Tesla‘s original 1882 design. The Roadster the company’s first vehicle is the first production automobile to use lithium ion battery cells and first production of EV with a range greater than 200 miles per charge. • Between 2008 and March 2012 Tesla sold more than 220 Roadsters in 31 countries. • Tesla launched Tesla Model S electrical sedan on March 2 2009. • In December 2012 Tesla employed 3000 full time employees and it became 6000 employees by January 2014. • Tesla motors was incorporated in July 2003 by Martin Eberhard and Marc Tarpenning. Both played strategic role in developing Tesla as a…show more content…
Elon Musk headed the Roadsters product design at detailed level but not involved in day today operation of the company. • In addition he was controlling investors in tesla from first financing round funding the large amount of series A capital investment round of US $ 7.5 million funded by compass technology partner and SDL Ventures. • The next funding was also led by Musk it was an amount of US$ 13 million series B investment and co led the third US$ 40 million along with technology partner. • The third investment coming from many notable entrepreneurs like Google co fonder Sergey Brin, Larry Page, former eBay president Jeff Skoll etc and Equity fund was managed by JPMorgan Chase. • From fourth it add investment ofUS$45 million and brought the total investment of 105 million through private financing. • In December 2007 Ze’Ev Drori became the CEO and President of tesla motors. • In 2008 Musk succeeded Drori as CEO and In December fifth round of investment added 40 million which help them to overcome financial…show more content…
• In September 2009 Tesla announced US$ 8.5 million to enhance their retail operation. Tesla motors signed production contract with group lotus to manufacture glider that is complete car without powertrain. • In June 2010 Tesla sold a total of US$12.2 million zero emission vehicle credit to other automaker including Honda .The strategy the Tesla motors adopt is three step strategy that is step one was making the tesla Road steer high price low volume .The model S is step two with mid-price mid volume and third generation will be low price and high volume .This three step strategy is aimed to stretch to all targeted segment. • In 2010 they went for initial public offering in NASADAQ underwritten by Goldman Sachs, Morgan Stanley, JP Morgan And Deutsche Bank Securities and issued the share of 13300000 at a price of US$ 17 per share. The IPO raised was US$ 226 million. . • On May 21 2010 Tesla announced strategic partnership with Toyota which agreed to purchase a US$ 50 million in Tesla’s common stock issued in a private placement. Mission

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