Case Analysis Of Paddy Power

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Company Article: Paddy Power PLC. By Cara Croke C14418988 Paddy Power is an Irish bookmaker. It conducts business through a chain of licensed betting shops in Ireland and the United Kingdom, and operates Ireland's largest telephone betting service. Online, it offers sports betting, online poker, online bingo, online casino games, and spread betting. The company is listed on the Irish and UK stock exchanges. It was founded in 1988 by the merger of the 40 shops of three Irish bookmakers: Stewart Kenny, David Power, and John Corcoran. Paddy Power are the third largest online bookmaker and sixth largest online gaming business in Britain and Ireland. At the end of 2005, its total number of employees was 1,374. On 27 May 2008, the company acquired…show more content…
It was placed 6th in the 2011 Management Today "Britain's most admired companies" list. At the end of 2014, Paddy Power had a net cash sum of €285m. Compared to 2013, this shows an exceptional increase of €56m. 77% of profits generated for the company in the year 2014 were generated online, with a further 22% generated in retail stores. Within the three main geographies that Paddy Power operates (UK, Australia and Ireland), the UK generated the most profit of the three, followed by Australia, and lastly, by Ireland and the rest of the world. One of the reasons Paddy Power was so successful in the year 2014 could perhaps be down to the appointing of a new Chief Executive of the company in November, Gary McGann, who they believe could be responsible for helping the company develop and grow throughout the remainder of the…show more content…
Also, throughout that year, Paddy Power put an emphasis on their product development and also their advertising, which clearly paid off and contributed to the success of the company. Due to their increased investment in television advertising, the company “generated strong returns”, according to their report, including a 28% growth in their customer online acquisition. The company increased their TV advertising share of voice from 5% to 15% to showcase their new offers and product developments to their potential customers. This drove sales on, particularly in the football area, as that was the area most focused on in 2014’s television

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