Corporate Image 6 4.1.3 Quality 6 4.1.4 Project Management 7 4.1.5 Relationship with the Customer 7 4.2 Critical Review of Theories and Models Regarding Factors that Influence Customer Retention 7 4.2.1 Theories Regarding Customer Retention 8 4.2.2 Assimilation-Contrast Theory 8 4.2.3 Theory of Negativity 8 4.2.4 Cognitive Dissonance Theory 8 4.2.5 Review of Models Regarding
Abstract The construction industry is large and diverse, with lot of companies and professional bodies. This makes it thought-provoking to develop a common vision and priorities. Activities in the industry are always term as project and these projects must be procured and managed thus making the concept of procurement and project management inevitable in the construction industry. This paper will begin by briefly introducing the reader to the construction industry and try to find and give appropriate