Communication is a complicated and abstract concept to study; this becomes even more elaborate when we introduce conflict. By using associative and dissociative communication we can better analyze intergroup communication. This is done by using experiments, observing the effects of variables on the group, how that effects their communication, how people are forming groups, and who they are or are not associating with.
When we first meet someone, or are introduced into a new group of people, we make snap judgements of all the people we see. It is not something we can control, it is hardwired into our brains, however our interactions that happen after this introduction will come together to help us form a complete picture of a person. We form…show more content… How the message is decoded is based upon how people interpret the message. This kind of work can be seen specifically in things like commercials; commercials are made with a specific goal which is to advertise the product or message of a company. Budweiser came out with a commercial using a puppy that ran away and its journey back to a horse ranch; nowhere in this commercial do you see a can of beer. (Budweiser) That commercial had many messages, some more subtle then others; including things like ‘if you love puppies and/or horses drink a Budweiser.’ The message persuades its target audience (people watching the Super Bowl XLVII) to develop an emotional connection with the company and then in turn buy their…show more content… The movie is based on the infamous eye color experiment where a teacher divided her class by insinuating students with either blue or brown eyes were given an advantage or disadvantage in life because of their eye color. (I.e. people with brown eyes are smarter / people with blue eyes have lower intelligence) This experiment introduced prejudiced talk into a kid’s classroom and then observed what happened, which was kids fighting with each other. Students would discriminate against the kids with the ‘weaker’ eye color; this lead to things like stereotyping emerging in the students. The coded message was students with eye color ‘A’ are better than students with eye color ‘B’; when the message was decoded by the students, who obviously took this personal, the inferior group of students were subjected to dissociative behavior.
The teacher introduced information that changed the status quo of a category member (the students). “This newly acquired information about a category member should result, through generalization, in stereotype change.” (Rupert Brown, 2003) After this new information was introduced and the stereotypes changed a, “distinction was made between ingroups and outgroups leading to the tendency to accentuate difference or de-accentuate similarities.”