Avengers Film Analysis

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Marvel’s The Avengers, has created a large fan base for the film and the superheroes contained within. The various superheroes and storylines presented in the film allow it to be popular and have a place in popular culture. In the film, the Avengers Initiative is started by S.H.I.E.L.D. which joins Iron Man, Captain America, and Hulk to get the Tesseract back from Loki before he can use it to take over the Earth. The Avengers capture Loki and are joined by Thor, Loki’s brother, who tries to convince Loki to abandon his plans with the Tesseract and to hand it over to S.H.I.E.L.D.. While Loki is being held by S.H.I.E.L.D., his supporters attack the Helicarrier and free him. Loki is now free and able to open a wormhole above New York City. The…show more content…
The Avengers unites several superheroes on screen for fans to enjoy. Each of the superheroes, Iron Man, Captain America, Hulk, Black Widow, Thor, and Hawkeye have their own individual storylines which have played out in other films and comic books. The comic books and other films also allow for a larger fan base for the film as fans of the comic books and other films are likely to go see The Avengers too. This relates to the ideas of Henry Jenkins in his blogpost “Transmedia Storytelling 101” as he states, “Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience” (Jenkins). People who have followed the storylines of these characters in the other formats have a greater understanding of the characters in the film as opposed to people who have only…show more content…
Tony Stark, Bruce Banner, and Steve Rogers are joined together by the agents at S.H.I.E.L.D., to get the stolen Tesseract back from Loki. According to Jenkins, “Most often, transmedia stories are based not on individual characters or specific plots but rather complex fictional worlds which can sustain multiple interrelated characters and their stories” (Jenkins). Tony, Bruce, and Steve have their own separate lives before the start of the Avengers Initiative, but they are united through the Avengers Initiative. Tony lives in New York City and owns Stark Enterprises(?), while using Iron Man’s abilities for his own use. Bruce is working as a doctor and is not accepting of his ability as the Hulk because he has not yet learned to control him. While, Steve is learning to accept his situation and is working on gaining his strength back. All three have their separate backgrounds and are related as they all have characteristics of superheroes when in the role of their respective superheroes, Iron Man, Hulk, and Captain America. Outside of the Avengers Initiative they continue their lives and act as superheroes which is independent of the collective Avengers Initiative. The film joins their stories, but their stories still exist separately from one another so that it supports Jenkin’s ideas

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