Mix. In this topic we study that how brand image of ACC helps the boost in sale of Ready Mix Concrete of ACC and will also try to understand the impact of brand image in the marketing of concrete. OBJECTIVES • To study about the brand image about ACC Concrete • To study about the effects of brand image on customer buying • To study about the various products offered by ACC concrete • To study about the strategic positioning of ACC concrete in the market Scope of the study Concrete is a important