THESIS original: In the 1960s, artists has been affected by the post-war period where the avant-garde movement and counterculture arises in the heart of Japan. Tadanori Yokoo’s work explores around all things avant-garde with his subversive, autobiographical and playful style of art crafted by the influences socially and culturally.
In the 1960s, artists such as Tadanori Yokoo was affected during the post-war period, where in the poster “Koshimaki-osen” was influenced by the movement such as avant-garde
where the avant-garde movement and the counterculture arises in the heart of Japan. Tadanori Yokoo’s work explores around all things avant-garde with his subversive, autobiographical and playful style of art crafted by the influences socially…show more content… Avant-garde art plunges in among the masses with an expression that is completely liberated. It eradicates the authority of esoteric technical skill that is underwritten by the power of the privileged few and abandons the provincial confines of artisanal technique. Limitations are every artist’s biggest challenge but as the movements that continue forward in spite of all the objections from the already existing social norms that restrict their form of expression.
In the 1960s, the postwar generation underwent a change due to the vociferous opposition by the young graphic designers led by Tadanori Yokoo which then caused the JAAC (Japan advertising artist club) to disband. Soon after there was an emerging of international (Western) design standards and non-normative local culture in the period of time. This generation rejected the design establishment as they were against the idea that was that graphic design had to be commercial art as they also further questioned the inherent superiority go international design norms because they felt that they could break away from the standard norm of only serving commercial ends as a graphic…show more content… Including notions such as the desires, wishes and sometimes even the wrath of the masses give energy to his icons representing eclecticism, irrationality, and eroticism.
THEATRE MOVEMENT (KARA JURO) When the Avant-garde theatre emerged in the 1960s, it provided a perfect opportunity for designers such as Tadanori to work with the troupes although substantial sacrifices were made for that privilege. Thus, Yokoo worked with Juro Kara producing the poster in question “Koshimaki-osen”.
Juro Kara, born 11 February 1940 is a Japanese playwright, theatre director, author, actor, and songwriter. He was a very famous actor, playwright and screenplay writer, and is considered one of the founders of the Little Theatre Movement (shogekijo). Seen as one of the main characters of the underground theatre movement in Japan, Shogekijo grew out of the younger theatre practitioners disillusionment with the Western-influenced style of the 1960s and their attempt to give contemporary theatre a distinctly Japanese