American Humane Association Case Study

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The American Humane Association (AHA) is responsible for granting media production companies the 136-year-old trademark of “No Animals Were Harmed”. However, an AHA monitor, Gina Johnson, claimed to have nearly killed the Bengal tiger starring the multi-awarded movie, Life of Pi. She confesses in an email to a friend that the tiger almost drowned during filming scene. The incident happened while Johnson was overseeing the production in ensuring the safety of the animals. The film was still awarded the credit of not harming animals in spite of nearly killing the animal. This kind of occurrence is not rare in the world of media production. In fact, 27 animals died in another blockbuster movie, The Hobbit: An Unexpected Journey. The AHA still

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