Alibaba Social Responsibility Case Study

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Corporate Social Responsibility is a form of corporate action enforced both by the firm’s regulation and sometimes government law to increase beneficial social impacts of a firm’s behavior. When doing so, Companies usually synergize their business goals with the CSR goals. However, some companies announce false CSR values in order to gain social reputation and government support, thus it is necessary to assess the authenticity of corporate CSR. The main goal of this Corporate Social Audit is to identify the specific CSR aspects that Alibaba Group claims to contribute, assess whether or not it is doing what it claims to do, and make a statement on its major strengths and weaknesses when fulfilling their social responsibility. As the largest and the most famous E-commercial company in China, we can say without hesitation that Alibaba is standing at the top of the Chinese E-commercial market. Although Alibaba has 73.8% market share in mail-order and online shopping area in China, however, it still has some strong domestic and foreign competitors such as: JD.com (also known as Jingdong) and Amazon. These successful giant companies all have some similarities in formulating their social responsibilities. In order to develop sustainably, JD.com combines their CSRs with SDGs. Mainly, they focus on these issues in the area of CSRs: They offer…show more content…
In order to maintain innovation and realize sustainability, they firmly believe that it’s very important for the enterprise to establish a social responsibility strategy which can integrate with the enterprise development strategy. Alibaba mainly focuses on three CSR issues: creating job opportunities and employment equality, supporting rural development in China, and charitable efforts to address social problems. With the analysis of reports and data, these three aspects will be discussed separately in the following. Creating Job
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