Alexandra Mcqueen's Influence On The Fashion Industry

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In this essay I will be looking into background of Alexandra McQueen and Givenchy and how and where they started in the fashion industry I will be explaining how their designs have influenced the fashion trends of today with their unique styles through Social media and how they have modified their collections for the mainstream retail industry. Lee Alexander McQueen was born on the 17th March 1969 and died on the 11th February 2010. Alexander McQueen was born in Lewisham, London, to Scottish parents. He attended Carpenters Road Primary School where he began to make dresses for his sisters and publicised his goal to become a fashion designer. He was one of the most well known British fashion designer and couturier of the 20th – 21st century.…show more content…
After this he got accepted into Central Saint Martins College of Art and Design where his work began to be noticed for its theatrical designs and runway shows. McQueen was known for designing iconic wardrobe pieces for numerous celebrities for instance he started designing for David Bowie, later on he became famous for dressing Gwenyth Poutro, Rihanna and Lady Gaga to name a few of the high class celebrities wearing his clothing. His first controversial runway show was called "Highland Rape" where women were covered in cuts and bruises wearing tartan material. McQueen was known for his extravagant, avant-garde runway performances one of his most famous shows was a recreation of a shipwreck and in autumn he did a human chess game. McQueen's influence started clothing crazies, for instance low rise jeans this became a n iconic feature of his runway shows and journalist Michael Oliveira-Salac, (Director of Blow PR) said, "The bumster for me is what defined McQueen.” After this McQueen had signifying looks that people could identify and know that it was his work for example he became known for extensively using skulls and traditional Scottish tartan material in his

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