at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential”. Digital technologies are becoming increasingly important in most sectors of economic activity. Digital technologies are able to emulate almost every aspect of marketing communications and traditional media channels and,
3.1 Web marketing – Company perspectives Nowadays everyone is somehow involved with the technologies in their daily routine. This is the big opportunity for every organization to involve and to start working with the internet to make their works much easier and more effective. Internet has become so popular in this arena for promoting products and services online with the effective use of internet network facility to provide the complete development of web marketing in the whole process of purchasing