Adidas Supply Chain Analysis

837 Words4 Pages
In order to cope with these challenges, Adidas has been applying Agile model of logistics and supply chain management. Agile Logistics and Supply Chain Management , in Adidas's case can be described with several characteristics as follows: Mass Customerization The base idea of this model is to produce and deliver various products at the level that most customers can find what they want when getting to our brand. However, various choices usually lead to the long process of decision-making process from customers. When the streamlines are identified, key suppliers will produce custom components to achieve the economy of scale. Fast Transportation When it needs fast response to meet constant changes in customer demands and takes longer time for customers to make buying decision, the opportunities cost should be paid off equivalent. In order to compensate a long waiting time, Adidas uses airway or courier service. The mass customization, in this case, allows Adidas to find the right target customers, delivered to them the final…show more content…
Up to 43% of the cotton material using in 2015 production line of Adidas is proved to be friendlier to the environment. One significant achievement of Adidas is the revolutionary invention of Better Cotton as an enronmental solution for the very first stage of production lines, material sourcing. In 2015, 43% of the cotton materials in Adidas global production lines was Better Cotton, higher than the estimated target of 40%. This result brough the company closer the goal of 100% Sustainable Cotton set for 2018. The success of environmentally friendly materials gained by the transparent planning and conducting process with suppliers and international teams. Better Cotton has been sourcing in many countries such as Turkey, Brazil, US, Mali, Pakistan and India
Show More
Related

  • Under Armour – Can David Challenge The Goliaths?

    828 Words  | 4 Pages

    Case Study: Under Armour – Can David Challenge The Goliaths? Outline the level of diversification and the international strategy that Under Armour pursues. Diversification: Under Armour adopted a low level of diversification strategy, specifically with the dominant business strategy, where 70% to 95% of the business is from one business – athletic clothing business. UA was founded in 1996 and is still very young and at the growing phase. 84% of its business come from the apparel business unit,

    Read More

  • Consumer Perception In The Textile Industry

    10057 Words  | 41 Pages

    CHAPTER: 1 INTRODUCTION 1.1 INTRODUCTION OF THE TOPIC BROAD AREA OF THE STUDY Consumer awareness of covering the customer the impression that awareness and consciousness about the company or its products. Customer perception is usually affected by advertising, reviews, public relations, social media, personal experiences and other channels. Perception is broader. It is a complex process, and the fact that a person in which to stimulate the surrounding tissue and has a meaning to it. Perception describes

    Read More

More about Adidas Supply Chain Analysis

Open Document