A Dad’s Sixth Sense In February of 2014 Hyundai launched their newest commercial: an impressive and entertaining visual of their car design, the Genesis. In this commercial, men are shown as father figures seeming to always make the perfect save when it comes to their children. There is most definitely a stereotype in which people generally associate fathers being reliable and sensible figures. In this case, Hyundai idealizes their target audience to trust re;late to upper class father figures seeking to buy a safe and masculine car.
Captivating the attention of the viewers, the familiar and catchy tune, “Count on Me,” by Bruno Mars, is played in the background of this ad. The lyrics to the song are perfectly appropriate for the scenarios being displayed. For each scene, the song is playing, “You can count on me like 1,2,3, and I’ll be there,” while something potentially hazardous is suppose to happen, but each is prevented by the father’s instinctive…show more content… In the next scene another child, seeming slightly older, pops up right in front of someone swinging on a swing, and is about to get knocked over, when the dad pulls him away. Then another where the dad’s have obviously taught the child how to do something and it appears to be going wrong, but once again the dad saves the day. Scene after scene the children appear to be getting older, as well as the dad’s, when finally it reaches the point of a father teaching his son to drive. The son, being a teenage boy, gets distracted by a cute girl strolling down the street, and nearly runs into the back of another car. This ties in a key and pivotal moment for the safety feature of this car being advertised: a braking system that senses when the car needs to slow down or stop. It is activated when or if the driver isn’t manually operating them when necessary. This creates a general relatable tone for