What Internal Factors Does Chipotle Make Their Business Successful
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Chipotle has a variety of internal factors that make their business successful. The main success of Chipotle has been there high quality of food choices and the appeal that it has in the minds of healthy choice consumers. They can charge high prices for high quality food creating a huge margin of profit. Another part of their process is being able to create a quality product that is customized and can be served in a timely fast food process, also attributing to a fast casual dining experience and were the first to do it in a Mexican food atmosphere which attracted a much larger customer base than Taco Bell. Chipotle does not do huge marketing campaigns instead they stick to a more traditional brand reputation and image as well as word of mouth