for discussion throughout government policy decision making. We continue to hear that sport is the answer to many issues affecting society. It could be suggested that the Conservative government of 1979 - 1990 used sport as a way of addressing the political problems of urban riots and social unrest. (Bloyce and Smith, 2010) At this stage it is important to understand the Conservative ideology in the context of sport and out with sport. The Conservative ideological approach is that of individualism and