Society’s Concept of the Perfect Body No matter the location, a glance in each direction will provide the viewer with a vast array of advertisements, campaigns, and commercials. Each has the same goal of selling a product or an idea. This bombardment of images circulates through mass media in a constant motion. These images are directed toward different age groups. Nonetheless, every individual is targeted, holding sway over people’s opinions and decisions. In her article, “The Empire of Images in Our World of Bodies,” Susan Bordo argues that the advertisements relating to body image that people are relentlessly exposed to will, in fact, affect them. Bordo states, “They go down so easily, in and out, digested and forgotten. Just pictures”…show more content… Body image issues run rampant among different age groups, but it is beginning to affect people at a much younger age. The main audience for Bordo happens to be young adults. Despite their knowledge of the falseness of advertisements and their ability to criticize these unrealistic standards, there is little that young adults can do to repel the messages (Bordo 151). The images, although false, “doesn’t stop them from hating their own bodies for failing to live up to computer-generated standards” (Bordo 151). The messages from these advertisements and the stereotypes floating throughout society, it is impossible to resist the overwhelming need to fit in. Bordo states, “in the world in which our children are growing up, there is a size zero, and it’s a status symbol” (Bordo 151). Growing up in this day and age as a young female, the pressures created by mass media and society’s concepts of beauty are experienced every day. Even as a size two, one step up from a size zero, there still remains pressure to change. While people are told to go the gym more often and to be in better shape, wear more makeup, be taller, and to not have body issues, there is only so much one can deal