In this case study article, “Target may ditch junk food at the counter,” there are a lot of things to take into account. This case study article covered material about the junk food that appears in many stores. The problems addressed in this article is that there are not many stores that promote healthy choices, and nutritious foods in the front of the stores now a day, and health is affecting our daily lives. With the obesity rate so high in the world today, we need to take action. Take action on how we increase the amount of healthier foods sold, to promote exercise to our society, and to show the affects it has on each one of us. Healthier choices make a healthier world. I found this article very beneficial to me as a reader.
The article directed this health problem to the store Target. Target is a store that sells many different products, but this article targets the amount of junk food sold in Target, do to the location of where the junk food is placed at in the store. In mostly every store you go to, a good amount of junk food is placed at the front of the store, which targets majority of the consumers. Costumers are more drawn to the junk food when it is located in the front of…show more content… The test that discount retailer preforms, involved moving the junk food to a different location in the store other than the front and move the more nutritious food to the front of the store, to see if the amount of junk food sold decreases and if it increases the sales of nutritious foods. The nutritious items consisted of KIND bars and Target’s Simply Balanced Nutrition Bars (Wahba, 2015). The discount retailer wants to make Target more of a wellness market based store. He began his test in 30 different Target stores around the world. “The goal is to nudge shoppers toward healthier items as part of Target’s broader strategy of winning a bigger piece of the wellness pie that everyone is now chasing” (Wahba,