Symons Case Analysis

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Symons along with Berger should keep the mission statements so that the non-profit TEN’s mission is to remain “raising awareness about sex trafficking” and MBS’s mission statement should remain “Selling products to provide employment to the rescued woman.” Separate the two mission statements so that each division has a clear mission is the best strategy moving forward to maximize each division’s maximum potential. TEN’s major goal of raising awareness would be best achieved by partnering with other major foundations such as Bill and Melinda Gates foundation in order to secure increased media exposure and additional revenues. Along with new partnerships, Symons should also use her personal brand and talent to increase awareness. As a singer/songwriter,

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