The television has been and will be present in Americans’ lives due to its visually appealing nature and entertaining aspect. It captivates the audience into not taking their eyes off the screen for hours at a time. The television introduced a new choice in life, it can consume a person and enable complete lethargy, or it can unite a family with a simple, new form of entertainment. By the late 1990s, ninety-eight percent of homes in the United States had at least one television set, and those sets
India was ranked 5th in 2012 on Global Retail Development Index , Highlighting it as one of the key foreign investment destinations worldwide. However , in 2013 , the rank fell to fourteenth possibly due to slow spending and general economic slowdown , along with policy concerns over approval of multi branded retail across many states in India . These trends are expected to reverse soon supported by factors such as improving demographics, rising disposable income levels, expansion