A COMPARATIVE STUDY ON PURCHASE BEHAVIOUR FOR APPARELS: ONLINE VS OFFLINE 1. INTRODUCTION 1.1 Aim A study on online and offline purchase behaviour of students (Manipal University) for buying apparels. 1.2 Objectives • To understand online and offline purchase behaviour of students for buying apparels. • To explore different theories, models and concepts regarding online and offline purchase behaviour. • To analyse different online websites used by students in purchasing apparels and