Jaquelin Munoz M. Whittier Case Studies Case Study Analysis: Hallmark’s Itty Bitty Dolls l. Case overview Client (Hallmark Cards, Inc.) “Hallmark makes the world a more caring place by helping people laugh, love, heal, say thanks, reach out and make meaningful connections with others ”(hallmark). The Hallmark Company was founded in 1910 in Kansas City by a teenage entrepreneur who had a box of postcards, and the American dream in his heart. Today its products are distributed in over 30,000 retail
1.1 INTRODUCTION TO THE STUDY Asset Management involves the corresponding of costs, opportunities and risks against the desired performance of assets, to achieve the organizational objectives. This harmonizing power need to be considered over different time frames. Asset also enables an organization to examine the need for, and performance of, assets and asset systems at various levels. Additionally, it enable the application of analytical approaches towards managing an asset over the