In todays world women are constantly objectified, dehumanized, and most importantly sexualized through images and advertising. Pop culture has set the standard of beauty and has come to define the ideal women as thin, white, large breasted, and young. Not only is this “ideal” women presented over and over again in mass media, but she is typically depicted in extremely sexual situations and poses. Seldom do we see women of other body types exploited in such a sexual way in advertising, not that we should
Advertising today plays a massive role in the modern economy and social life. It is a powerful tool for drawing audience's attention and persuading them to buy certain products. Therefore it is essential for advertisers to respond to public opinion and relate their advertisements to socio-cultural changes. Thus, the increasing feminist critique resulted in an emergence of new kinds of advertising, which could relate to the era of 'postfeminism'. The notion itself, it should be noted, has various
Women within the western culture reflect the hypersexualization of those images within the context of a global market in which the mainstream of sexual objects of women has increasingly been accepted as the norm. In Women in Popular Culture, Marian Meyer’s states, hypersexualization is the representation of women as highly sexual objects. Hypersexualization among women in the media has affected the way society represents women by portraying them as fragile, passive, vulnerable, less intelligent,
patterns, for the purpose of selling their products to the correct target audience. However, women have taken the position of victims of such stereotyping when it comes to how society has been portraying them within not only the past sixty years, but beyond the times from when mass propaganda was introduced to the public. However, advertising has been used as a strong tool to outline stereotypes, and also depict women