Ronald Barthes Mythologies

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Mythologies is written by Ronald barthes, who was a semiotician and structuralist. semiotician interpret human action and language as a series of signs that produced meanings. In his essay soap powder and detergents in “‘Mythologies’ Barthes describes about the myths of French daily life and explain how the media contributed to form the myths. According to barthers the advertisement and media repackage the popular idea so that it become selling. Barthes introduces the subject of soap-powders and detergents by identifying the benefits and the aim. For instance, the detergents have the possibility to save miners from silicosis. Then he gave the main point of the essay that media play with the psychology and persuades the audience to purchase the product by relating it to the lavish life of a celebrity;“simply by using foam” and to the popular ideas and myth of society that the relation between evil and cure. He gave the example of ‘Persil Whiteness’ soap-powder and ‘Omo’ detergent influence the viewers to believe, the products are unique and perform different outcomes. In reality they don’t show the adverse effect and they are from the same company so they deceive the people trough…show more content…
Photography offers not just the cultural context that the candidate is trying to capture, photography offers this context in a “pure” way, “a photograph is a mirror, what we are asked to read is the familiar, the known; it offers to the voter his own likeness, but clarified, exalted, superbly elevated into a type” (1320). The photograph offers up a mirror of ourselves as we wish to be, and shows us the candidate to us as ourselves–how many times do we hear during an election, “He is the sort of person you can sit and have a beer with”

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