Rick Rubin's Influence On Rap Music

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“I don’t even know what a traditional producer is or does. I feel like the job is like being a coach, building good work habits and building trust,” (http://sakmusic.wordpress.com/2008/07/19/producer-spotlight-rick-rubin/, 2008) Rick Rubin once told the Washington Post. It is easy to find these words surprising when one considers the fact that Rick Rubin is one of the most successful producers of all time. Despite this, Rick Rubin has worked with many artists and groups and he always manages to them to do their best work. Seven years ago MTV stated that Rick Rubin was “the most important producer in the last 20 years”. This could have been due to Rick Rubin’s fusing of different genres such as Run- DMC’s collaboration with Aerosmith “Walk This Way”. Eminem also stated that Rick Rubin is able “to dip in and out of different genres of music and master all of them.” This fusing of genres has had a huge influence on music production especially in rap music. “It’s Yours” by T La Rock and Jazzy Jay has become a staple when it comes to producing rap. Rick Rubin created the kick drum for the track by layering many samples and playing them at the same time, giving the kick more presence (Paul, 2011). This method is still used today by many hip-hop producers. A kick that has a lot of sub bass is not uncommon in hip-hop.…show more content…
He is often portrayed as preferring a stripped-down sound. Straying away from effects such as reverb and removing components such as string sections and instead focusing on bare vocals, instrumentation (http://en.wikipedia.org/wiki/Rick_Rubin) and what makes an artist or group sound good. This less is more mentality has swayed into modern music production. Many production schools teach students to use what they have and focus on making what is currently there sound good instead of having to depend on external plugins and unnecessary
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