deal. Just three stories" Steve Jobs (Transcript Line 4 = TL4) said in the beginning of his speech in Stanford University commencement ceremony in 2005. My analysis will argue that in these three life stories Jobs shares with the audience his life philosophy, and suggest that if they listen to his tips, they would have a better life. I am interested to understand which artistic and rhetorical tools he used to persuade the audience in his ideas. My question is whether Steve Jobs can be describe as a transformational