as crucial factors in the rise of environmentalism. Since growth in technology and science was rapid during this period, the paper will examine both their positive and negative roles with regard to the environment. It will also look at Rachel Carson’s Silent Spring as a catalyst that forced people to address environmental programs at a time when visible negative effects of industrialization were spreading environmental awareness. The paper will then analyze the role of fear of overpopulation and
George Perkins Marsh’s (1864) historical effort to discuss the relationship between man and nature deserves a special reference in the study of world environmental movement. Rachel Carson’s (1965) Silent Spring seems to be the most popular text on ecology ever published in human history. It presented the negative impact of pesticides and insecticides on environment. Gorz, Andre (1980) presents the view that ecology constitutes an integral part of politics. Shiva Vandana (1988) has tried to look at
Stakeholder Influences on Environmental Marketing Environmental marketing has been in the public domain since the period of Rachel Carson’s critique “The Silent Spring” in 1963 and it has continued to heightened consumer awareness and concern over environmental matters till date around the world most especially in Europe and United states. Environmental marketing, which is also referred to as ‘green marketing’ (Charter, 1992; Ottman, 1993), ‘ecological marketing’ (Apaiwongse, 1994), ‘sustainable
“A strange thing is memory, and hope one looks backward, and the other forward one is of today, the other of tomorrow. Memory is history recorded in our brain, memory is a painter, it paints pictures of the past and of the day” (Moses). Memory has changed and is not what it used to be. It was thought to be anchored in certain places, “to be lodged in particular containers (monuments, texts, geographical locations), and to belong to the (national, familial, social) communities it helped to acquire