Case 2: Qantas Airlines: Twitter Nosedive It may seem hard to imagine Qantas, one of Australia’s most famous airlines, as anything other than the massive international airline it is today. However, in 1919 Qantas was nothing more than two former Australian Flying Corps officers on an assignment to survey an air race route. Qantas, formerly known as Queensland and Northern Territory Aerial Services Limited, quickly expanded its purpose of surveying and leaving supplies for air race competition to
In 2014 Qantas, Australia’s beloved flying kangaroo became a topic of political interest and controversy. Qantas was asking the Australian government and in turn the Australian public for a debt guarantee as they were looking at a company loss of over $1 billion. The Australian government and public saw this ask as a bail out and from here the Qantas bail out debt grew. In the below passages Qantas’s history will be explored along with the legislation imposed on it. From here the discussion will
opportunities. A global businesses aim is to target the global markets. More than 70% of Qanats’ assets are geared to the global market and Qantas has been increasingly outsourcing some of its functions like maintenance and IT to lower operational costs. Expanding into new overseas markets is essential for businesses to achieve their growth potential. Globalisation has enabled Qantas to continue growing competitively as they are also trying to meet the needs of global consumers. Although globalisation has a positive