Propaganda Techniques Used In George Orwell's Animal Farm

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In the novel entitled, Animal Farm, who would make a better leader between Snowball and Napoleon? The animals of Manor Farm were persuaded that they were depressed, and humans caused this problem. Two knowledgeable pigs named Snowball and Napoleon took action and held a rebellion against their owner. After the insurgent war between the farm animals and humans, the two boars disputed farm issues because they both wish for prosperity but disagreed in their techniques. Snowball and Napoleon, apart from their species, have absolutely nothing in common. Their differences are portrayed through their symbolizations, their own use of propaganda, and their leadership styles/personalities. To begin with, the author of the story added importance and…show more content…
Napoleon used name calling, logical fallacies, and fear. This is proven true when Napoleon used the name-calling method and called Snowball a traitor and criminal. Also, logical fallacy is portrayed when the windmill broke, due to the wind. Nevertheless, Napoleon found a way to blame it on Snowball for Snowball is bad, so he must’ve caused the terrible things. Finally, the fear strategy is displayed through the sight of his dog army by his side. The dogs threatened to harm the farm animal, so the animals would obey to Napoleon. He also scared them, saying, “Surely you don’t want Jones back?” Meanwhile, Snowball used none of those harsh techniques, but instead he used repetition, plain folks, and rhetorical questions. An example of repetition is shown when Snowball taught the animals the “Beast of England” song, and the slogan, “Four legs good, two legs bad.” Additionally, he used plain folk by calling other members, “comrades” when it is obvious the pigs are their leader. Finally, he used rhetorical questions to get them on his…show more content…
Napoleon has a dictatorial leadership, while Snowball follows the plan Old Major had set for Animalism. Napoleon’s ambition is for power and he doesn’t care about any committed ideas that will improve the welfare of the animals. On the other hand, Snowball tries his best to make life better for all. He created the idea of the windmill and formed committees to help the animals. Napoleon is quiet, yet dishonest, but Snowball is talkative and does everything with all his heart. Napoleon schemes and steals Snowball’s idea, for Snowball is a brilliant thinker and can create wonderful plans. To summarize, Napoleon has the characteristics of a dictatorial leader, and Snowball appears like the ideal ruler. Napoleon just uses his Dog Army to create fear throughout the animals, but Snowball works hard and attempts to win the animals’
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