Rr. Diana Ayudya Master’s degree students of architectural engineering concentration of tourism planning Universitas Gadjah MadaYogyakarta in 2006 has conducted research about “ The marketing strategy of the tourist area of prambanan temple as the historical and cultural tourist area in an effort to raise the number of tourists visit”. This research aims to conduct an analysis of the decline in foreign tourists to visit the tourist area of Prambanan temple with doing identify against perception, motivation and satisfaction of foreign tourists, as well as the opinion of the Manager and performer. Further analysis of the marketing strategies used by PT. Taman Borobudur, Prambanan and Ratu Boko (PT. TWCBPRB) to the tourist area of Prambanan Temple.…show more content… This research aims to know the tourism marketing strategy for implementation conducted by the Department of culture and tourism of Lampung province in achieving the target of visits of 2 million tourists in 2009. In addition, to determine the factors that influence the implementation of the tourism marketing strategy undertaken by the Department of culture and tourism of lampung province. The result of this research show that the marketing implementation that conducted by culture and tourism department of Lampung province rests on programs already underway, but the implementation strategies as seen from the application of the four aspects of marketing strategies have not been able to walk properly, and yet there is a clear indicator of size or on the annual target. In addition, the factors that influence the tourism marketing strategy implementation that conducted by culture and tourism department of Lampung province consist of cooperation and coordination factors, institutional department of culture and tourism department, resources, as well as environmental factors comprising the security and market