These external factors can be represented across the following areas: Technological, Natural, Economical, Regional, Political, Social, Religious and Natural Forces (RF). When analyzing external factors the PESTEL analysis method is the most common and appropriate (RF). I will use the PESTEL analysis method to address the following factors: Economical Factors: Interest rate, tax rate, economic growth, exchange rate, those are the factors related to economic environment. (Hollensen, 2007). As the