ingredients remind customers that it offers real food (Amy, 2009) While promotion the image of McDonalds, the company mainly use newspapers and magazine. For example, in United Kingdom, they commonly use newspaper and magazine like London Lite, London Paper, Metro, The Sun, The City A M., etc (Coffee, 2007). In Asia, McDonald is trying to promote their product mainly on children in order to get optimum result from their advertising. 4. SWOT