1. Abstract CAPM is a capital asset pricing model for securities where it postulates a straightforward relationship between its market risk and expected return. It was introduced by William F. Sharpe and Linter in the 1960s and it sets the foundation for establishing the relationship between risk and return. Despite its popularity, it is not without limitations. As there is no one perfect solution for every problem, supplementary/alternative models (APT and three factor model) will be discussed in
matters if a person is White, or African-American, or Indian, or Hispanic, or any other race and ethnicity, if person is dedicated and willing things can happen. Will it be difficult? You bet it will be, but is it unattainable? No not at all. The key to open the big door behind which their opportunities exists is the skill, and knowledge. Those days are long gone when having a college diploma, or a degree was enough to achieve The American Dream. For knowing how American dream is still attainable we
SUMMARY This study examines Guest Service introduced and how that can affect in selecting Hotels in the Downtown area. It is aimed at establishing criteria for excellent Service in Hotels, which can serve as the basis for building good relationships with Hotel Guests. An extensive literature study was undertaken and aspects that were discussed in the secondary research include the various components of customer service, as well as the marketing environment of Hotels in Egypt in General and